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Established in 2016, Maison d’Etre showcases womenswear of understated elegance. Its Summer Collection 2019 is cut from quality cloth in enduring designs, reinvented for the modern woman.

Our commitment to make the best garment we can make

We select fabric that is both delicate and durable.
We choose fabric for beauty and practicality to create clothing that is supple and easy to wear. Our garments are washable (although with care).


We spend time designing the garment.
We realise that every body is a little different and every wearer is unique. We want the garment that you choose to reflect your uniqueness. We make garments that can be adjusted to your mood, and to be in harmony with however your day unfolds.

We believe garments should enhance your freedom and self-expression.
The fabric is light and breathable. The designs are feminine, but only as feminine as the wearer chooses. Tied up or untied, sleeves down or up, worn high or worn low, dressed up or dressed down, we believe the garment must be made for the wearer, not the other way around.

We strive to make a beautiful garment that will last, made in a way that is respectful of others.
We focus on the detail and design so that you will enjoy wearing the garment again and again!

Read more about our sustainability values +



We care about the detail.
We use the best quality trimmings from Japan and France and we spend time sourcing the best quality fabric to suit the garment, whether it is English cotton tulle or Liberty lawn, Italian gingham or New Zealand cotton. We take special care with the finish inside the garment, so the garment has an internal structure that is sound and will withstand repeated gentle washing and line drying.

We create garments to be versatile.
We want you to be able to adjust to garment wherever possible for maximum comfort and personal expression. We also create within colour palettes, to make sure that garments from a current collection will complement and can be worn with garments within previous collections.

We road-test our fabric.
We test the fabric before settling on it, to ensure it can be washed and requires only minimal ironing. We also check to ensure it does not attract fluff or hair. We are children-friendly and animal-friendly, and we think clothes should be too. We pre-shrink our denim garments.
We welcome you to visit our workshop in inner-city Sydney.
Make an appointment +